Concert Merch Authentication

SCAN TO VERIFY.
SCAN TO UNLOCK.

Your merch already tells fans who you are. Now it proves it — and rewards them with exclusive tracks, videos, and backstage content.

Official tour merch with Press verification tag

Status: Verified

Authentic_Original

Unlocking_exclusive_track84%

Bootleggers are outside the venue
before doors open.

Your fans can't tell the difference. Your merch table loses revenue. The band loses revenue. And nobody can prove what's real after the fact.

The Problem

The Parking Lot Fake

$10 knockoffs of the $35 tour tee. Fans walk past your table wearing fakes. A bootlegger photographs a standard QR, prints it on a fake, and the scan says “authentic.”

  • No way to prove authenticity post-purchase
  • Bands keep 30-40% of merch revenue — every fake steals from the artist
  • Zero post-purchase fan engagement

The Solution

The Press Tag

Unique fractal QR labels that degrade when copied. Bootleggers can print fakes — they can't print these. Plus, every scan unlocks exclusive content only your real fans get.

  • Instant proof of origin — one scan
  • Exclusive tracks, videos, and setlists
  • Venue-locked drops via Wormhole

Three Steps. Under 60 Seconds.

No hardware. No training. No app downloads. Authentication that fits in a merch case.

Generate

Labels in 60 seconds. Dashboard or API. Each one is unique — a fractal pattern that can't be cloned, even by photograph.

Stick It On

Hang tags, care labels, album inserts, photocard backs. You already print tags. Now they do something.

Fans Scan

Phone camera, no app needed. Authentic? Verified. Plus: secret tracks, behind-the-scenes video, venue-exclusive content unlocked.

Built For The Road

From indie merch tables to K-Pop agency API integrations. Press scales from 25 labels to 200,000.

Tour Merch

Merch managers & touring bands

5,000 labels for a 30-date tour. Every tee, hoodie, and poster carries proof of origin. Fans scan to verify, unlock a secret acoustic demo from soundcheck, and share the moment.

70% of concert merch is sold at events

K-Pop Agencies

Labels & merchandise coordinators

200,000 fractal QR auth cards per album pressing, generated via a single API call. Counterfeits flood Mercari within 48 hours. Yours won't pass the scan.

Fake photocards appear within 72 hours of release

Screen Printers

Print shops & custom merch operators

"Printed by Lone Star Press — Verified by Press." Offer authentication as a premium service. You become the source of truth for every client's run.

Turn auth into a billable line item

Venue-Exclusive Drops

Bands, festivals & event organizers

Content that only unlocks at the show GPS coordinates. Cryptographic proof-of-presence, not server-side geofencing. "You had to be there" — as a verifiable fact.

Powered by Wormhole

GIVE THEM THE
ENCORE THEY BOUGHT.

Every scan is a backstage pass. Authentication alone is a cost. Authentication plus content unlock is a marketing channel.

Verified Authentic

Serial: PRX-4829

Secret Track Unlocked

Acoustic Demo — Soundcheck 6/14

01:24 / 3:42

From The Road

Tour-tested by merch managers, K-Pop coordinators, and screen printers.

We ran Press tags on a 40-date tour. By show three, fans were posting their unlock screenshots on Instagram before the encore. It turned our merch table into a content channel we didn't know we had.
DR

Danny Reeves

Merch Manager, Touring act (60+ shows/yr)

Fake photocards hit Mercari within two days of every release. With Press, our auth cards actually mean something — the fractal pattern can't survive a reprint. Our fans can tell in two seconds.
JP

Jiyeon Park

Merchandise Coordinator, K-Pop Agency

I started offering 'Verified by Press' as a premium add-on for every print run. My clients love it, their fans love it, and it's a $0.25/unit upsell that prints money.
MC

Marcus Cole

Owner, Lone Star Screen Printing

No Standard Exists.
Until Now.

Concert merch has no on-product authentication standard. NFC is expensive. Standard QR is trivially copyable. Most merch ships with nothing.

FeaturePressNFC TagsStandard QRNothing
Survives photocopying / reprinting
Works from a listing photo
Cost per unit<$0.15$1–5<$0.05$0
No hardware required
Content unlock on scan
Venue-exclusive content
Batch generation (API)
Bootleg detection analytics

Pricing

Start with 25 free labels. Enough for one show. See what happens when fans scan.

Soundcheck

Free

Up to 25 labels

  • 25 labels per month
  • Fractal QR for hang tags
  • Basic scan analytics
  • Fan verification page
Most Popular

Opening Act

$79/mo

Up to 500 labels

  • 500 labels per month
  • Fractal QR + Wing artwork embedding
  • Content unlock per scan
  • Full scan analytics
  • Email support

Headliner

$199/mo

Up to 2,500 labels

  • 2,500 labels per month
  • Everything in Opening Act
  • Wormhole venue-exclusive unlocks
  • Batch generation via API
  • Priority support

Need tour-based pricing or volume API access? Talk to us.

YOUR FANS ARE
ALREADY SCANNING.

Make your merch the thing worth scanning. Start your first run with 25 free labels.